Trust & Transparency

Know exactly where your data goes. No vague claims.

Most AI answering services say “your data is safe” and leave it at that. We show you the full picture — what data we collect, where it flows, how it's encrypted, and when it's deleted.

Data at Rest
Toronto, Canada
PII Encrypted
At rest + in transit
Voice Processing
Encrypted, zero-retention
Auto-Purge
Configurable, default 90 days
DPA
Available on request
Data Flow
Published below

Why we publish this — and why you should care

Every AI answering service claims to be “compliant” and “secure.” But when you ask them where your data actually goes — where your callers' voices are processed, where their information is stored, how long it's kept — most can't or won't answer.

Under PIPEDA's Accountability Principle, you are responsible for the personal information your service providers handle on your behalf. That means you need to know the full chain — not just the company you're paying, but how your data moves through their system.

This page gives you that picture. Every processing category. Every data type. Every hosting region. How encryption works at each step. And when data gets deleted. The full named vendor list is available in our Data Processing Agreement on request.

Data Processing

How your data is processed

Every category of data processing, where it happens, how it's encrypted, and how long it's retained.

Primary DatabaseCanada

Persistent storage for all business data, caller records, call metadata, and organization settings

Encryption: AES encryption at rest, TLS in transit, dedicated encryption key for PII fields

Retention: Configurable auto-purge on caller PII (default 90 days); anonymized analytics retained

TelephonyNorth America

Phone number provisioning, call routing, SMS delivery, spam screening

Encryption: TLS 1.2+ for all signalling and media

Retention: Call metadata only — no call audio stored by telephony provider

AI Voice ProcessingUS (zero-retention)

Real-time speech-to-text, AI response generation, and text-to-speech during live calls

Encryption: TLS 1.2+ encryption on all audio and text streams

Retention: Zero-retention — data is processed in real-time and not stored by providers. Not used for AI model training.

Call IntelligenceUS (zero-retention)

Post-call analysis: sentiment, category, action items, revenue signals

Encryption: TLS 1.2+ encryption

Retention: Zero-retention — only structured metadata is sent (no raw transcripts, no caller PII)

Payment ProcessingUS (zero-retention)

Subscription billing, payment methods, invoicing

Encryption: PCI-DSS compliant encryption; tokenized payment methods

Retention: No card data stored on Vocatively servers. All payment data handled by certified processor.

Email DeliveryUS (zero-retention)

Transactional notifications (welcome emails, call alerts, billing receipts)

Encryption: TLS in transit; encrypted email option available for clients who require it

Retention: No sensitive call details included in emails. Delivery logs purged after 90 days.

Application HostingUS (zero-retention)

Backend application runtime (connects to Canadian database)

Encryption: TLS 1.2+ for all connections; SSL-required database connection to Canada

Retention: No persistent business data — all data at rest is in the Canadian database

Error MonitoringUS (zero-retention)

Application error tracking and alerting

Encryption: TLS in transit

Retention: PII scrubbed before transmission. Error logs retained for 90 days.

Full named vendor list available in our Data Processing Agreement. Request a DPA

Last updated: June 2026. We update this page whenever our processing chain changes.

A note on data residency — the honest version

Our database — where all your caller records, phone numbers, call metadata, and organization data are permanently stored — is in Toronto, Canada. Phone numbers are encrypted at rest with a dedicated encryption key, and caller PII is automatically purged after your configured retention period (default 90 days).

During a live call, real-time voice processing (speech-to-text, AI response generation, text-to-speech) flows through US-based providers over encrypted connections. These providers operate under zero-retention agreements — your call data is processed in real-time and not stored on their servers. This is the industry standard for AI voice — virtually every AI answering service uses the same approach. The difference is: we tell you this upfront.

Under PIPEDA, cross-border data transfers are permitted when adequate safeguards are in place. Our safeguards: zero-retention agreements with all processing providers, no use of your data for AI model training, encryption in transit (TLS 1.2+), and all persistent data stored in Canada.

Data Flow

What happens when someone calls you

Step by step — where your data goes, how it's protected, and where it ends up.

Step 1

Caller dials your number

The call arrives at your Canadian phone number. Our 5-layer spam screening checks the caller against known spam databases and verifies caller identity before the AI picks up.

Location: Canada (phone number) + North America (routing)
Data: Caller phone number, call metadata
Step 2

AI answers and converses

The AI receptionist answers, discloses that the call is being recorded, and has a natural conversation. Speech is transcribed to text, the AI generates a response, and text is converted back to speech — all in real-time over encrypted connections.

Location: United States (encrypted, zero-retention)
Data: Voice audio, conversation text (not stored by processing providers)
Step 3

Call data saved to Canada

When the call ends, the structured call record — caller name, phone number, reason for call, transcript, and recording — is saved to our Canadian database in Toronto. Phone numbers are encrypted at rest with a dedicated encryption key, separate from application secrets.

Location: Toronto, Canada
Data: Call record, encrypted phone number, transcript, recording
Step 4

Call intelligence runs

Our post-call analysis extracts structured metadata: call category, sentiment, action items, and revenue signals. Only this structured data is sent for analysis — no raw transcripts, no caller phone numbers, no PII.

Location: United States (encrypted, zero-retention)
Data: Structured metadata only — no PII
Step 5

You get notified

A notification is sent with the caller's name and reason for calling. Sensitive details stay in your encrypted dashboard — never in email. Encrypted email is available for clients who require it.

Location: Email delivery from US provider; dashboard data from Canadian database
Data: Contact info, call type (no sensitive details in email body)
Step 6

Automatic cleanup

After your configured retention period (default 90 days), our automated system anonymizes detailed call records and purges caller PII. Healthcare clients typically keep 90 days; general business clients can retain records for up to 2 years. Runs weekly — no manual intervention, fully auditable.

Location: Toronto, Canada (database)
Data: PII fields anonymized; aggregates retained

What we do that others don't

Before choosing any AI answering service, ask them these questions. Then ask us.

Published Data Flow

Step-by-step breakdown of what happens to your data on every call — where it goes, how it's encrypted, and what gets stored where.

Published on this page

Canadian Data at Rest

All persistent data — caller records, phone numbers, transcripts, recordings, organization settings — stored in Toronto, Canada. Not “Canadian servers” with no proof.

Toronto, Canada

Honest About Voice Processing

We tell you upfront that real-time voice AI uses US-based providers with zero-retention. Others claim “all Canadian” without disclosing where voice data actually goes.

Encrypted, zero-retention

PII Encrypted at Rest

Caller phone numbers encrypted with a dedicated encryption key (separate from application secrets). Cryptographic hash for repeat-caller detection without decryption.

Shipped and auditable

Configurable Auto-Purge

Scheduled tasks automatically anonymize caller PII after your configured retention period (default 90 days, up to 2 years for general business). Runs weekly. No manual intervention. Fully auditable.

Automated and running

Data Processing Agreement

PIPEDA-compliant DPA available on request. Includes full named vendor list, data handling obligations, breach notification timelines, and deletion rights.

Questions to ask any AI answering service

If you're evaluating AI phone services, ask these questions. Any provider serious about privacy should answer all of them.

Where is my data stored at rest? Can you name the region and confirm it's in Canada?

"Canadian servers" without a named region is a marketing claim, not a technical guarantee. Ask for the specific data centre location.

Where does real-time voice processing happen? Is it in Canada or does it cross the border?

Nearly every AI voice service processes audio through US-based speech and language model providers. If they claim "all Canadian" processing, ask them to explain their speech-to-text, AI model, and text-to-speech pipeline.

Can I see a data flow showing where my data goes at each step of a call?

If they can't produce one, they may not fully understand their own data flows — or they don't want you to see them.

Do you offer a signed Data Processing Agreement (DPA) with a full vendor list?

Under PIPEDA's Accountability Principle, you're responsible for what your processors do with personal information. A DPA documents those obligations — and should name every vendor in the chain.

How long do you retain call recordings and caller data? Is deletion automated or manual?

Manual deletion means it probably doesn't happen consistently. Automated purge with audit logs is the standard you should expect.

Are caller phone numbers encrypted at rest, or just in transit?

TLS (in transit) is table stakes — every website uses it. Encryption at rest with a dedicated key is what actually protects stored personal information if a database is compromised.

Data Retention

Three-tier retention — nothing kept longer than needed

We don't keep your data forever. Our automated system ensures personal information is purged on schedule, while preserving the analytics you need for business decisions.

T1

Detailed Records

Default 90 days

Full call records with caller name, phone (encrypted), transcript, and recording. PII fields automatically anonymized after your configured retention period (90 days default, up to 2 years for general business).

T2

Account Analytics

Subscription lifetime

Call counts, category breakdowns, peak hours, sentiment trends. No PII — just the numbers you need to understand your business.

T3

Anonymized Aggregates

Indefinite

Fully anonymized, aggregated statistics with no way to trace back to any individual. Used for service improvement and industry benchmarks.

Need a DPA?

We provide a PIPEDA-compliant Data Processing Agreement on request. It includes our full named vendor list, breach notification timelines, and your deletion rights.

compliance@vocatively.app

Questions?

Want to know more about how we handle data, our encryption approach, or our retention policies? We're happy to walk you through it.

support@vocatively.app

Transparency shouldn't be a differentiator. But right now, it is.

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